OFM's fair price strategy is based on the following key tenets:
  • The prices should be equally favorable for the customer, farmer and trader; unlike today’s scenario that is tilted in the favor of traders

  • Farmer should be compensated with a fair price by considering his input costs and efforts

  • Customers should benefit from steady produce costs and consistent quality

  • Multi-level traders to be eliminated to ensure that the produce does not pass through many hands and subsequent trading margins

OFM’s pricing strategy is focused on offering quality organic produce at unexaggerated costs.